internalgo-to-market/README.md
Go to market
- Owner
- Bence
- Updated
- 27 August 2026
- Review
- quarterly
How the next member arrives, and what we say to them.
| Directory | What it is |
|---|---|
strategy/ |
Positioning, ideal profiles, the pricing story, the academic calendar |
channels/ |
One file per channel: what it is for, who runs it, what works |
campaigns/ |
One folder per campaign, named YYYY-MM-slug |
content/ |
The content calendar and briefs |
documents/ |
Finished HTML deliverables we send outside, published at ops.erudeon.com/share/… |
The academic year drives everything here.
Eureka Week, the intro periods and the exam blocks are in
strategy/academic-calendar.md, and campaign timing should be argued against it rather
than against a normal business quarter.
Not here: anything naming an individual student, and the partnership pipeline. Partnerships are deferred; when they arrive the work is an issue and the people are rows in the Hub CRM.
In this section
Documents we send outsideFinished, branded HTML deliverables that get sent to people outside the company: proposals, one-pagers, pitch documents. Each one is a single self-contained .html file, fonts and images embedded, so the file itself is the deliverable and…go-to-market/documents/README.mdStrategyPositioning, ideal profiles, the pricing story, and the academic calendar.go-to-market/strategy/README.mdThe offerconfidentialWhat Pass The Year sells, at what price, and what each thing promises.go-to-market/strategy/the-offer.md