Campaign: <name>

Objective

What this campaign is for, as one measurable sentence. "Awareness" is not an objective.

Where it sits in the year

Which part of the academic calendar this rides on, and why now. See go-to-market/strategy/academic-calendar.md.

Audience

Who specifically, in which city, at which university, at which point in their year.

Message

What we are saying, and the one thing they should remember.

Channels

Channel	What runs there	Owner

Success measures

Measure	Target

Decide these before launch. A target agreed afterwards is a description.

Assets

What is needed, who makes it, by when.

Results

Filled in after it ends.

What happened against each target, and the one thing to do differently next time.